Content Strategy

Content is King. At Toni Elephant Media we produce strategic content that engages, informs, educates, markets and positions people, businesses and brands. Our point of departure is a focused content strategy aligned to our client’s strategic business objectives and their key messages of communication. We recommend and develop solutions to win and retain target audiences as well as build and grow our client’s target market base.

Our services include:

  • Content planning, establishing content value, and news worthiness; and relevance to target audiences
  • Aligning internal and external content to our client’s business objectives and brand promise
  • Mapping out key messages of communication ensuring consistency in messaging throughout all communication
  • Defining content themes.

Corporate Copywriting

We develop content to help corporates to effectively communicate with their key stakeholders. This comprises:

  • newsletters
  • coffee table books
  • special projects publications
  • speech writing
  • stakeholder communiqués
  • case studies
  • marketing copy
  • annual reports
  • presentations
  • writing style guides

We provide translations into and out of English for the following languages

  • Portuguese
  • French
  • Afrikaans (South Africa)
  • IsiZulu (South Africa)
  • Sotho (Lesotho)

Content for Public Relations

We provide copywriting support and strategic input to our clients for their public relations (PR) content requirements. This includes:

  • press releases
  • interviews with thought leaders and thought leader content development
  • journalism
  • feature articles
  • advertorials
  • speaker notes,
  • sub-editing, editing, and proofreading
  • scripts for video
  • speeches

Online Content

We produce informative and engaging content crafted to impact target audiences, and enhance our clients’ brands. Our online content offering includes:

  • Content research
  • website content development
  • social media content development and management
  • SEO key word planning
  • blog content development

Rapporteur Services

We provide specialist rapporteur services to capture conversations and report on outcomes from discussions on events such as

  • conferences
  • workshops
  • round table sessions
  • policy development sessions
  • local and international engagement events


Starting up a business is not an easy task. For this reason we make it our business to develop content and identify tools to enable SMEs to position themselves to market. Our SME offering includes:

  • logo conceptualisation and design
  • corporate identity conceptualisation and design
  • development of company templates, letterheads, power point presentations and business cards and email signatures
  • website content development
  • company profile copywriting
  • design and layout of company profiles