Strategic Communications
Content Strategy
At Toni Elephant, we bring ideas to life through strategic storytelling. Whether speaking to your team – internal communication – or your external target audiences, we craft memorable content that connects you with the people with whom you want to connect.
Our strength lies in collaboration. We listen carefully, think strategically and create with precision, ensuring every message rings true to your brand and resonates with the people who matter the most to your brand.
Our view is that content is the foundation of effective communication. It shapes perception, builds trust and gives purpose a voice. Our strategies are designed to:
- Engage teams through authentic internal communication.
- Build reputation and influence through external messaging and external communication.
- Align seamlessly with broader business goals and audience needs.
Like the elephant, our approach is thoughtful and deliberate. We take the time to understand before we move, ensuring that every word, every idea and every channel works together to create impact that lasts.
Content strategy is your story told with purpose and power and shared with intent.
For strategy that listens before it speaks and builds before it broadcasts, partner with Toni Elephant and let your content think before it talks.
Content Development
“Content is king,” Bill Gates once said.
At Toni Elephant, we make sure it wears the crown well, through insight, intention and exceptional execution. We tell your stories as if they were our own to make sure that every piece of content is shaped with care, shared on the right channels and crafted to reach the people who need to hear it.
From big picture campaigns to once-off projects, our writers and editors create work that informs, engages and moves — the kind of content that earns attention and inspires action. We produce content for both traditional and online media, including:
- Website content development
- Newsletters and blogs
- Case studies and thought-leadership pieces
- Coffee table books and special project publications
- Annual reports, speeches and press releases
- Social media content
- Video scripting and storyboarding
- SEO keyword planning and optimization
- Writing style guides to help your brand speak one clear, confident voice and ensure consistency and professionalism across every platform.
Translation Services
We know language connects people, we offer translation services in:
Afrikaans | French | isiZulu | Portuguese | seSotho
We believe great stories deserve great storytelling, crafted with brand precision and told with purpose: grounded, intelligent and impossible to forget.
For stories that breathe truth and linger long after they’re read, create with Toni Elephant and let your words find their rhythm.
Content Marketing
In content marketing, visibility is everything, but meaning is what makes it last.
We partner with our clients to develop content marketing strategies that build connection, credibility and trust.
We help brands grow their presence and strengthen their reputation through smart, purposeful content marketing campaigns — the kind that reaches the right people in the right places at the right time. From social media and video production to SEO, paid media, lead generation, native advertising and advertorials, we design and manage campaigns that don’t just reach audiences but engage them.
In a world that never switches off, social media has become the modern campfire, a place where stories are shared, opinions formed and relationships built. We help you use it wisely: to speak with authenticity, listen with intent and build communities that remember you for all the right reasons.
Our content marketing is both strategic and soulful, grounded in insight, guided by purpose and designed to leave a lasting impression.
For marketing that feels less like selling and more like storytelling, partner with Toni Elephant and let your story travel further.
Media Buying
Getting the right message to the right audience starts with choosing the right communication channels. We make sure your message appears where it matters most, whether on digital, print, broadcast or outdoor channels.
Our media buying is about more than space and placement. It’s about strategy and timing to ensure that every campaign works in harmony with your broader communication goals. We:
• Match the right platform to the right audience and message.
• Negotiate competitive rates and placements to maximise value.
• Ensure that campaigns align with your broader communication and content strategy.
• Monitor performance to refine and strengthen impact.
We combine strategy with creativity to cut through the noise and place your message where it will truly be seen.
For messages placed with precision and purpose, trust Toni Elephant to guide them home and make every space you occupy worth remembering.
Translation Services
We know language connects people, we offer translation services in:
Afrikaans | French | isiZulu | Portuguese | seSotho
We believe great stories deserve great storytelling, crafted with brand precision and told with purpose: grounded, intelligent and impossible to forget.
For stories that breathe truth and linger long after they’re read, create with Toni Elephant and let your words find their rhythm.
Advocacy Communication
Advocacy is communication with conviction, the art of using words to shift thinking, influence policy, attitudes and ignite action.
At Toni Elephant, we understand the power of purposeful communication to shape conversations that matter, change perspectives and inspire progress. That’s why we partner with development institutions, NGOs, NPOs and businesses across Southern Africa to craft messages that not only inform but stir hearts, challenge norms and mobilise change.
Our strategies are deliberate and human-centred, designed to amplify voices, build awareness and spark collective action on issues that shape lives and futures. We’ve supported organisations and policymakers to advance advocacy in areas such as:
• Universal Health Coverage (UHC) and National Health Insurance (NHI)
• Land reform in South Africa
• U.S. Foreign Aid to Southern Africa
• Fraud, Waste and Abuse (FWA) in healthcare
• Women in power and energy in Africa
For targeted, purpose-driven communication that carries weight and clarity, partner with Toni Elephant and let your message move with boldness.
Brand Storytelling
Storytelling with purpose, told with care.
Brand storytelling is both our art and craft. From well-shaped press releases, thought-leadership articles and impactful social media content to engaging videos, captivating illustrations or striking photography, we bring your story to life in ways that resonate and endure.
Whether capturing the essence of a conference, showcasing the human impact behind your work or building a compelling brand narrative, we focus on stories that connect authentically and leave a lasting imprint.
We focus on telling your story to enable you to connect authentically, leave a lasting impression and amplify your brand’s impact.
For storytelling that carries weight and warmth, partner with Toni Elephant and let your brand’s story walk with presence.
Translation Services
We know language connects people, we offer translation services in:
Afrikaans | French | isiZulu | Portuguese | seSotho
We believe great stories deserve great storytelling, crafted with brand precision and told with purpose: grounded, intelligent and impossible to forget.